{"product_id":"sony-fe-50mm-f1-4-g-master-camera-lens","title":"Sony FE 50mm F1.4 G Master Camera Lens","description":"\u003cp\u003e\u003cstrong\u003eA Refined and Refreshed Professional Workhorse\u003c\/strong\u003e\u003cbr\u003eUpdated and refreshed with the latest lens making innovations from Sony. this fast-aperture. professional grade standard prime provides extraordinary all-round performance for photographers and filmmakers who do not require the extreme aperture of the SEL50F12GM.\u003c\/p\u003e\u003cp\u003eWeighing in at just over 500g. the SEL50F14GM fits comfortably into the kit bag for event and on-site photographers without adding unnecessary bulk. Boasting the smooth and clean focus fall-off that GM lenses are known for. this lens delivers total control over subject isolation. enhancing subjects and erasing unsightly background without distraction. At the same time. the lens benefits from the latest optical developments to deliver extraordinary sharpness and clarity across the field. ensuring outstanding performance for documentary and archival photography.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExceptional Performance for Photo and Video\u003c\/strong\u003e\u003cbr\u003eLike all modern Sony lenses. the 50mm f\/1.4 GM has been designed to deliver for both stills and video applications. Updated to dual XD Linear motors from its predecessor’s ring-type SSM. this new lens achieves nearly double the focus speed. with higher precision. smooth transitions and silent operation. On compatible Alpha bodies¹. the 50mm f\/1.4 GM also benefits from breathing compensation. eliminating the lens’ already low focus breathing profile. Linear response focus and a de-clickable aperture round out this lens’ video capabilities.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdvanced Tech Delivers Stunning Bokeh\u003c\/strong\u003e\u003cbr\u003eCombining an 11-bladed aperture. XA aspheric lens elements and ED glass in a key magnifying group. along with generous flocking and coating throughout. the 50mm f\/1.4 GM achieves a beautiful and dreamy defocus effect.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Family of Professionals\u003c\/strong\u003e\u003cbr\u003eAlongside the 24mm f\/1.4 GM and 35mm f\/1.4 GM. this newest 50mm GM completes a matched set of primes that deliver familiar handling. matched filter threads. easy gimbal balancing and consistent image character for controlled. predictable results. every time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmall. Discreet and Durable\u003c\/strong\u003e\u003cbr\u003eWith the full suite of GM durability technology. the 50mm f\/1.4 GM is a solid investment in your photography. Dust and weather sealing. a fluorine-coated front element. and high-durability materials throughout ensure long life and reliable functionality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eProfessional grade standard prime lens offering extraordinary all-round performance for photographers and filmmakers\u003c\/p\u003e\u003cp\u003eLatest optical developments with exceptional sharpness and clarity across the field\u003c\/p\u003e\u003cp\u003eDust and weather sealing and high-durable materials throughout ensures long life and reliable functionality\u003c\/p\u003e\u003cp\u003eWeighing in at just over 500g. the lens fits comfortably into the kit bag without unnecessary bulk\u003c\/p\u003e\u003cp\u003eFast. precise. quiet AF and tracking for stills and movies\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50060736987440,"sku":"VLR-631397","price":1999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/2781\/4448\/files\/631397.jpg?v=1755328688","url":"https:\/\/vlrrewardsstore.com\/products\/sony-fe-50mm-f1-4-g-master-camera-lens","provider":"VLR Rewards","version":"1.0","type":"link"}